
Retail
Bath and Body Works
Body Works is an American retailer under the L Brands umbrella, along with Victoria's Secret specializing in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.
Idea
Project Goals
To create conceptualized and contextualized concepts for B2C home goods products and label/packaging design for Domestic and International markets: United States of America, Kingdom of Saudi Arabia, Canada, China, and France.
To create various visual concepts for candles were developed based on seasonal themes and cultural markets.
Ensure International Brand Merchant (IBM) expectations and strict brand, cultural, religious, legal, trademark guidelines are met across layout, scents, languages, graphics, symbols, and color theory.
Create and prepare print-ready packaging artwork with knowledge of technical aspects, such as die-line creation, color management, packaging materials, manufacturing techniques, and print production processes for accurate and high-quality output.
Process
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Market Research: Begin by conducting thorough market research to understand consumer preferences, cultural nuances, and regulatory requirements in the United States, Kingdom of Saudi Arabia, Canada, China, and France. Explore trends in home goods, fragrance, and cultural aesthetics specific to each market.
Brand Familiarization: Immerse in Body Works' brand identity, values, and product offerings. Understand the brand's positioning, target audience, and existing product lines to ensure consistency and alignment with its overall vision.
International Considerations: Get familiar with the cultural, religious, and legal norms of each target market, especially Saudi Arabia and China, where sensitivities around imagery, language, and symbols may differ significantly from Western markets.
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Conceptualization: Generate conceptualized and contextualized product concepts for home goods, candles, and packaging designs tailored to the preferences and cultural sensitivities of each market. Incorporate seasonal themes, cultural motifs, and relevant symbolism to resonate with local consumers.
Visual Development: Create various visual concepts for candles based on seasonal themes and cultural markets, considering factors such as color schemes, imagery, typography, and packaging materials. Ensure that each design reflects the unique aesthetic preferences of the target market while maintaining brand consistency.
IBM Expectations: Develop concepts that meet the expectations of the International Brand Merchant (IBM) and adhere to strict brand, cultural, religious, and legal guidelines. Ensure that designs are culturally appropriate, language-sensitive, and respectful of local customs and traditions.
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Label and Packaging Design: Translate selected concepts into label and packaging designs that are visually appealing, culturally relevant, and compliant with IBM guidelines. Incorporate appropriate languages, graphics, symbols, and color theories for each market, ensuring accuracy and consistency across all elements.
Technical Artwork: Create print-ready packaging artwork with a deep understanding of technical aspects such as die-line creation, color management, packaging materials, manufacturing techniques, and print production processes. Ensure that artwork files are prepared to industry standards for accurate and high-quality output.
Collaboration and Review: Collaborate closely with cross-functional teams including product development, marketing, legal, and manufacturing to review and refine designs. Incorporate feedback from stakeholders to ensure that the final products meet all requirements and expectations.
Market Launch: Prepare for the launch of the products in each target market by coordinating with vendors, suppliers, and distribution channels. Monitor market feedback and performance metrics to iteratively improve future product designs and strategies.

Candle Mockups








Candle Samples





Impact
6 Countries
4 Languages
1800 Company-operated locations
425 International Franchised Locations
Credits
In Partnership with Bath and Body Works
My Role
Production Designer, Global Packaging
Expertise
Product Design | Art Direction | Package Design | Production Design
Tools
Adobe Creative Suite