Understand Organizational Changes: Understand the evolving mission, values, and goals of the organization to ensure that the rebranded Artist Retreat aligns with its updated identity.

Review Brand Guidelines: Research Creative Capital's brand guidelines and brand integrity standards. Understand the visual elements, tone of voice, and messaging principles that define the organization's brand identity.

Research Audience: Conduct research to understand the needs, preferences, and expectations of the target audience for the Artist Retreat. Explore the diverse backgrounds and interests of art professionals, including curators, writers, producers, filmmakers, and visual artists.

Conceptualization: Generate creative concepts for the rebranded Artist Retreat that reflect Creative Capital's values of supporting risk-taking artists and advancing freedom of expression. Brainstorm ideas for event themes, visual identities, and experiential elements that will resonate with the target audience.

Experience Design: Develop a holistic, 360° experience for the event participants, including curated social events, networking opportunities, panel discussions, workshops, and immersive art experiences. Explore innovative ways to unite attendees around groundbreaking and wild ideas.

Brand Integration: Ensure that all event elements, from signage and promotional materials to digital assets and on-site activations, are aligned with Creative Capital's brand guidelines. Integrate the rebranded identity seamlessly into every aspect of the event experience.

Visual Design: Translate selected concepts into visually compelling designs for event materials, including invitations, programs, signage, badges, and digital assets. Create a cohesive visual identity that captures the spirit of the rebranded Artist Retreat while maintaining brand consistency.

Logistics Planning: Ensure that all visual aspects of the event are meticulously executed to deliver a seamless and memorable experience for attendees.

Promotion and Outreach: Develop a comprehensive marketing and communication strategy to increase brand awareness and attract attendees to the rebranded Artist Retreat. Utilize a mix of traditional and digital channels to reach art professionals across diverse networks and communities.